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14 Apr

What to Prioritise: Design, Fabric, or Embroidery?

When a bride walks into a bridal consultation with a big mood and a bigger moodboard, the images on it are mostly always dominated by embroidery. The surface dazzle of a beautifully embellished bridal lehenga or a richly worked anarkali is what photographs best and travels the fastest on the internet. But the erroneous order to follow in terms of hierarchy is to design a bridal outfit starting with the image, then the embroidery, followed by the fabric, and finally the silhouette. Instead, the best bridal looks are built in precisely the opposite sequence. First Priority: Fabric Fabric is the key limestone in building the foundation of a bridal trousseau. Everything else, embroidery, silhouette, colour, the fall of the dupatta, subsequently follows...
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14 Apr

What Defines a Signature Bridal Look?

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Every wedding season is owned and embellished by different shades of brides. Very few become so memorable that they end up going viral. While virality is not a parameter for happiness, it definitely sets the trend for brides moodboarding 24x7. The distinction is not about the size of the outfit, the cost of the jewellery, or the scale of the wedding. It lies in something more precise: the presence of a point of view. A signature bridal look is one where every element, colour, silhouette, styling, and proportion reflects a clear and consistent vision of who the bride is. It is remembered, not just noticed. The Architecture of a Signature Look Putting together a signature look begins with self-knowledge. What colours are...
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